[{"id":280058167485,"handle":"vitalitys-tone-intense-ammonia-free-semi-permanent-colour","updated_at":"2025-11-30T12:11:25+00:00","published_at":"2021-10-19T21:57:32+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Vitalitys TONE Intense - Ammonia Free Semi Permanent Colour","body_html":"\u003cp data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0385\/2212\/6473\/files\/vitalitys_tone_logo_intense_480x480.png?v=1593359772\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0385\/2212\/6473\/files\/vitalitys_tone_logo_intense_480x480.png?v=1593359772\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"eltd-section-title-outer-holder\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"eltd-section-title-title-holder\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"eltd-section-title\" data-mce-fragment=\"1\"\u003eMATCHED COLOURING CREAM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element vc_custom_1572342879852\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eINTENSE works preferably on covering grey hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Ideal for accompanying the customer to the first colouring\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Covers up to 70% of grey hair**\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Does not create a roots effect because it fades gradually\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Adds highlights to natural hair and revives the cosmetic colour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Enhances the natural colour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Creamy texture for perfect adhesion on the hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Provides uniform colouring\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFOR A PERFECT, SHINY COLOUR\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003e**Application on natural or coloured hair, with a shade of the same tone, one tone lighter or one tone darker.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2021-10-19T21:57:31+01:00","alt":null,"width":600,"height":600,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/fm_sw_tone_intense_front_page.png?v=1634677051"}},{"id":270913437885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2025-12-03T12:09:38+00:00","body_html":null,"published_at":"2021-06-23T09:58:24+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":270913470653,"handle":"newest-products","title":"Newest Products","updated_at":"2025-12-03T12:09:38+00:00","body_html":null,"published_at":"2021-06-23T09:58:25+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"},{"id":322420310205,"handle":"vitalitys-tone","updated_at":"2025-11-30T12:11:25+00:00","published_at":"2025-08-08T11:00:53+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Vitality's Tone","body_html":""}]
Discover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!
Imagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.
Say goodbye to harsh contrasts and hello to a gentle touch that discreetly embraces those first grey strands without overwhelming your look.
With Tone Intense, regrowth is a thing of the past - colours gracefully fade over time, ensuring a natural appearance. Covering up to 70% of white hair, this technology works wonders on both natural and previously coloured hair, whether you choose a similar shade, a brighter tone, or a deeper hue.
Not only does it highlight your natural locks, but it also revitalizes your favourite cosmetic colours, enhancing your true beauty. Step into a world where your hair radiates with life and brilliance!
HOW TO USE - Combine one part Tone Intense with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. Allow 20-30 minutes processing time.
