[{"id":280058167485,"handle":"vitalitys-tone-intense-ammonia-free-semi-permanent-colour","updated_at":"2024-08-19T10:28:21+01:00","published_at":"2021-10-19T21:57:32+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Vitalitys TONE Intense - Ammonia Free Semi Permanent Colour","body_html":"\u003cp data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0385\/2212\/6473\/files\/vitalitys_tone_logo_intense_480x480.png?v=1593359772\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0385\/2212\/6473\/files\/vitalitys_tone_logo_intense_480x480.png?v=1593359772\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"eltd-section-title-outer-holder\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"eltd-section-title-title-holder\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"eltd-section-title\" data-mce-fragment=\"1\"\u003eMATCHED COLOURING CREAM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element vc_custom_1572342879852\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eINTENSE works preferably on covering grey hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Ideal for accompanying the customer to the first colouring\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Covers up to 70% of grey hair**\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Does not create a roots effect because it fades gradually\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Adds highlights to natural hair and revives the cosmetic colour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Enhances the natural colour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Creamy texture for perfect adhesion on the hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Provides uniform colouring\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFOR A PERFECT, SHINY COLOUR\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003e**Application on natural or coloured hair, with a shade of the same tone, one tone lighter or one tone darker.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2021-10-19T21:57:31+01:00","alt":null,"width":600,"height":600,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/fm_sw_tone_intense_front_page.png?v=1634677051"}},{"id":270913437885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2024-10-07T14:25:08+01:00","body_html":null,"published_at":"2021-06-23T09:58:24+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":270913470653,"handle":"newest-products","title":"Newest Products","updated_at":"2024-10-07T14:25:08+01:00","body_html":null,"published_at":"2021-06-23T09:58:25+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"}]
