[{"id":270913437885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2026-06-15T12:07:24+01:00","body_html":null,"published_at":"2021-06-23T09:58:24+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":329479487677,"handle":"discount-collection","title":"DISCOUNT COLLECTION","updated_at":"2026-06-15T12:07:24+01:00","body_html":"","published_at":"2025-12-23T10:52:16+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"web"},{"id":270913470653,"handle":"newest-products","title":"Newest Products","updated_at":"2026-06-15T12:07:24+01:00","body_html":null,"published_at":"2021-06-23T09:58:25+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"},{"id":277196669117,"handle":"vitality-tone-activator","updated_at":"2026-02-21T12:07:44+00:00","published_at":"2021-08-31T16:31:54+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Vitality Tone Activator","body_html":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eTone ACTIVATORS were designed specifically for use with Tone SHINE and Tone INTENSE.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e Their correct use provides optimal colour results. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eACTIVATOR 6 VOL 1.9%: TO TONE STREAKS AND HIGHLIGHTS MIX 1:2\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eACTIVATOR 13 VOL 4%: IDEAL FOR INTENSE AND LASTING RESULTS MIX 1:2\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eTONE HAS THE SCENT OF THE SEA \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhen mixed with Tone SHINE and Tone INTENSE, the activators have a BLUMARINE fragrance, an olfactory tribute to the sea that recalls the wonders of a tropical island.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2021-10-21T12:02:56+01:00","alt":null,"width":306,"height":577,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/Tone_Activator.jpg?v=1634814177"}},{"id":322420310205,"handle":"vitalitys-tone","updated_at":"2026-02-21T12:07:44+00:00","published_at":"2025-08-08T11:00:53+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Vitality's Tone","body_html":""}]
Elevate your hair game with our exquisite, delicate tone-on-tone colouring that's ammonia-free! Say goodbye to dull hair - it's time to let your locks shine with vibrant light!
The Tone symbol, resembling a power button, unlocks a dynamic world where everything evolves, including the way you colour your hair. Our Tone activators are thoughtfully crafted to pair perfectly with Tone Shine and Tone Intense, ensuring you achieve the ultimate colour results every time.
Indulge in the refreshing scent of the sea. When blended with Tone Shine and Tone Intense, these activators offer a blumarine fragrance that’s a fragrant tribute to the ocean, transporting you to the dreamy vibes of a tropical paradise. Embrace the change and let your hair shine like never before!
HOW TO USE -Combine 1 part Tone Intense/Tone Shine with 2 parts Tone Activator.It is best to use 6vol to tone streaks and highlights and 13vol for intense and long-lasting results.
