[{"id":270913437885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2025-12-03T12:09:38+00:00","body_html":null,"published_at":"2021-06-23T09:58:24+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":280053022909,"handle":"color-remover","updated_at":"2025-08-08T09:22:06+01:00","published_at":"2021-10-19T15:46:54+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Colour Removers","body_html":""},{"id":270913470653,"handle":"newest-products","title":"Newest Products","updated_at":"2025-12-03T12:09:38+00:00","body_html":null,"published_at":"2021-06-23T09:58:25+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"},{"id":236892553405,"handle":"technica-after-care-products-for-coloured-hair","updated_at":"2025-08-08T09:22:43+01:00","published_at":"2020-11-20T10:54:39+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Vitality's Technica","body_html":"\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTECHNICA\u003c\/strong\u003e is a line specifically designed for dyed hair and is recommended after any Vitality’s dye has been used.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-eltd-parallax-speed=\"1\" class=\"vc_row wpb_row vc_inner vc_row-fluid eltd-section vc_custom_1484061718728 eltd-content-aligment-left\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"eltd-full-section-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"vc_column-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eOver 60% * of women use hair dye and want their colour to stay the same for as long as possible.\u003c\/em\u003e (\u003c\/span\u003e*\u003ca href=\"http:\/\/www.abc-cosmetici.it\/\" data-mce-fragment=\"1\" data-mce-href=\"http:\/\/www.abc-cosmetici.it\/\" target=\"_blank\"\u003eabc-cosmetici.it\u003c\/a\u003e)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"vc_column-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt is important, therefore, to use products that look after colour, making it last longer and keeping the shade the same, while simultaneously reducing the risks of skin sensitivity.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTo meet these demands, TECHNICA has been redesigned and developed to offer even better performance!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2020-11-20T10:54:38+00:00","alt":null,"width":404,"height":400,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/technica_composit_3.png?v=1605869678"}}]
Get ready to elevate your dyeing experience with our amazing Technica Defense Gel!
This incredible formula creates a refreshing, non-occlusive barrier on your skin, ensuring you're protected from unsightly dye residues. Feel the burst of freshness as it glides on, leaving your skin feeling fabulous and stain-free! Plus, it comes with a delightful, delicate green flower fragrance that’s sure to charm your senses.
For optimal results, just spread a layer of at least 1mm around your hairline before you start dyeing. And don’t worry about clean up; it washes off easily with shampoo! Get ready to love your colour journey without the mess!
