[{"id":294044762301,"handle":"bleach","updated_at":"2024-11-29T08:05:11+00:00","published_at":"2023-08-04T16:35:58+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*All Bleach","body_html":"","image":{"created_at":"2023-09-29T16:08:25+01:00","alt":null,"width":1672,"height":2508,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/Be_Blonde_10_resize.jpg?v=1696000105"}},{"id":277195948221,"handle":"deco-bleach-powders","updated_at":"2024-08-19T10:28:15+01:00","published_at":"2021-08-31T16:27:18+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*DECO Bleach Powders","body_html":""},{"id":280051941565,"handle":"vitalitys-deco-high-performance-gentle-bleaching","updated_at":"2024-08-19T10:28:21+01:00","published_at":"2021-10-19T14:53:13+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Vitalitys DECO High Performance Gentle Bleaching","body_html":"\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\"\u003eReinventing blonde\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003ea colour as modern today as it always has been – \u003cspan data-mce-fragment=\"1\"\u003eto keep up with trends and the desires of every woman.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"half-bg\" data-mce-fragment=\"1\"\u003eINFINITE SHADES THAT GIVE BRIGHT, THREE-DIMENSIONAL COLOUR.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/www.vitalitys.it\/images\/lines\/products\/Deco\/logo\/logo_deco_2019_gray.png\" alt=\"logo deco 2019 gray\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/www.vitalitys.it\/images\/lines\/products\/Deco\/logo\/logo_deco_2019_gray.png\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\"\u003eTHE NEW DECO LINE IS THE PROFESSIONAL CHOICE TO PLAY FREELY WITH LIGHT AND LOOK AFTER HAIR AT THE SAME TIME.\u003c\/div\u003e","image":{"created_at":"2021-10-19T14:53:11+01:00","alt":null,"width":600,"height":600,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/deco_front_page.png?v=1634651592"}},{"id":270913437885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2024-12-06T15:31:49+00:00","body_html":null,"published_at":"2021-06-23T09:58:24+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":270913470653,"handle":"newest-products","title":"Newest Products","updated_at":"2024-12-06T15:31:49+00:00","body_html":null,"published_at":"2021-06-23T09:58:25+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"}]
Its ammonia-free formula creates a mixture that is particularly suitable for soft lightening, on any type of hair, making it an extremely gentle bleaching powder. Thanks to its specific components, when the powder and activator are mixed, it is ideal for all freehand techniques.
Complex oil & Keratinprotection and nourishment for hair when bleaching.
The powder is white.
No fragrances have been used to make it even more gentle and kind to people who are sensitive to these products.
