[{"id":139391631435,"handle":"shampoo-conditioner","updated_at":"2025-11-30T12:11:25+00:00","published_at":"2019-08-08T16:20:10+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Shampoo","body_html":"","image":{"created_at":"2019-08-08T16:34:59+01:00","alt":"","width":684,"height":1367,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/viba-shampoo-555x555.jpg?v=1695999089"}},{"id":270913437885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2025-12-03T12:09:38+00:00","body_html":null,"published_at":"2021-06-23T09:58:24+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":270913470653,"handle":"newest-products","title":"Newest Products","updated_at":"2025-12-03T12:09:38+00:00","body_html":null,"published_at":"2021-06-23T09:58:25+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"},{"id":236892684477,"handle":"intensive-aqua-hair-treatments","updated_at":"2025-08-08T09:54:25+01:00","published_at":"2020-11-20T10:56:35+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Vitality's Intensive Aqua","body_html":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFrom Vitality’s, the line for skin and hair wellness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIntensive Aqua: a Mediterranean spa\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA world of products, rituals and services to offer a deep and engaging wellness experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0385\/2212\/6473\/files\/vitalitys_aqua_logo_g_480x480.png?v=1593361056\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0385\/2212\/6473\/files\/vitalitys_aqua_logo_g_480x480.png?v=1593361056\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv data-eltd-parallax-speed=\"1\" class=\"vc_row wpb_row vc_inner vc_row-fluid eltd-section vc_custom_1484061718728 eltd-content-aligment-left\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"eltd-full-section-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"vc_column-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eMixture of antioxidants extracted from the leaves of olive (40%), orange (30%) and clementine (30%) trees. They perform a preventative action against skin ageing. They enhance the effectiveness of the treatments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eltd-separator-holder clearfix eltd-separator-left\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"eltd-separator\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eIntensive Aqua\u003c\/b\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003epays attention to \u003c\/b\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003enature and the environment\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCare and attention for the environment are very important for Intensive Aqua, not only in the product formulations, but also in the packaging. In fact, to produce Aqua a special additive was incorporated that makes it completely biodegradable.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2020-11-20T10:56:34+00:00","alt":null,"width":1198,"height":621,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/Intensive_Aqua.jpg?v=1605869794"}}]
COLORE After Color Shampoo - Your must-have post-colour treatment buddy! We all know that hair colour is a key component of our beauty and personality! Who doesn’t want their locks to look fab and vibrant all year long?
With COLORE After Color Shampoo, you can keep your colour consistent, lively and shining bright like the superstar you are! This gentle yet effective shampoo is designed to cleanse away any sticky alkaline residues left over from colouring, allowing your gorgeous hue to truly shine.
Our special acid pH formula boosts your colour’s brilliance, while cutting-edge “Chroma Save” technology locks in those amazing pigments for longer-lasting, glimmering results. We use Alkyl Glucoside, a super gentle surfactant that’s kind to your skin and packed with moisturizing properties. Plus, our Polyquaternium 10 ensures your tresses are smooth, manageable, and free from static!
**CHROMA SAVE**: This superhero ingredient enhances colour endurance and shields your strands from environmental villains like pollution, smoke, and pesky UV rays, while fighting the heat of styling tools!
**BLACKCURRANT**: Packed with natural antioxidants to keep your hair looking fresh and vibrant.
**HYDROLYSED RICE PROTEINS**: These little powerhouses work to rebuild and restructure your hair, making it easier to detangle while leaving it soft and glowing.
Get ready to flaunt hair that not only looks stunning but also feels amazing! Treat your colour right with COLORE After Color Shampoo and let your true beauty shine through!
HOW TO USE - Distribute on the scalp and wet hair. Massage, emulsify and rinse. Repeat if necessary.
