[{"id":270913437885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2026-03-19T12:29:54+00:00","body_html":null,"published_at":"2021-06-23T09:58:24+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":278237053117,"handle":"conditioner","updated_at":"2026-03-04T12:08:57+00:00","published_at":"2021-09-14T11:22:02+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Conditioners \u0026 Masks","body_html":"","image":{"created_at":"2023-09-29T15:31:49+01:00","alt":"","width":2000,"height":2000,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/Erayba_Abh_detox-web.jpg?v=1695998778"}},{"id":329479487677,"handle":"discount-collection","title":"DISCOUNT COLLECTION","updated_at":"2026-03-19T12:29:54+00:00","body_html":"","published_at":"2025-12-23T10:52:16+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"web"},{"id":270913470653,"handle":"newest-products","title":"Newest Products","updated_at":"2026-03-19T12:29:54+00:00","body_html":null,"published_at":"2021-06-23T09:58:25+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"},{"id":236892684477,"handle":"intensive-aqua-hair-treatments","updated_at":"2025-08-08T09:54:25+01:00","published_at":"2020-11-20T10:56:35+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Vitality's Intensive Aqua","body_html":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFrom Vitality’s, the line for skin and hair wellness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIntensive Aqua: a Mediterranean spa\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA world of products, rituals and services to offer a deep and engaging wellness experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0385\/2212\/6473\/files\/vitalitys_aqua_logo_g_480x480.png?v=1593361056\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0385\/2212\/6473\/files\/vitalitys_aqua_logo_g_480x480.png?v=1593361056\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv data-eltd-parallax-speed=\"1\" class=\"vc_row wpb_row vc_inner vc_row-fluid eltd-section vc_custom_1484061718728 eltd-content-aligment-left\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"eltd-full-section-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"vc_column-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eMixture of antioxidants extracted from the leaves of olive (40%), orange (30%) and clementine (30%) trees. They perform a preventative action against skin ageing. They enhance the effectiveness of the treatments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eltd-separator-holder clearfix eltd-separator-left\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"eltd-separator\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eIntensive Aqua\u003c\/b\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003epays attention to \u003c\/b\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003enature and the environment\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCare and attention for the environment are very important for Intensive Aqua, not only in the product formulations, but also in the packaging. In fact, to produce Aqua a special additive was incorporated that makes it completely biodegradable.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2020-11-20T10:56:34+00:00","alt":null,"width":1198,"height":621,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/Intensive_Aqua.jpg?v=1605869794"}}]
COLORE After Color Mask - Your hair's new best friend after colour treatments! Let’s be honest, your hair colour is a game changer when it comes to expressing your beauty and personality! To keep it looking fabulous and vibrant over time, it’s all about locking in those gorgeous pigments and ensuring they shine.
This magical mask is designed to give your coloured hair that dazzling gloss and brilliance you crave! It not only extends the life of your colour, but also keeps it radiantly bright. Say goodbye to frizz, as our nourishing rice proteins make your hair perfectly hydrated and easy to comb. You’ll love how it helps eliminate static and adds a truly extraordinary shine and softness!
**CHROMA SAVE**: The superhero for your colour! It enhances tint fastness and protects against pesky environmental stressors like smog, smoke, and even harmful UV rays from the sun. Plus, it shields your locks from the heat of blow-dryers. Talk about multitasking!
**BLACKCURRANT**: A superstar with powerful antioxidant magic, keeping your hair healthy and radiant!
**HYDROLYSED RICE PROTEINS**: These little wonders restructure and rebuild your hair fibres, making it a breeze to detangle while leaving your hair soft, shiny, and absolutely stunning!
Get ready to fall in love with your hair all over again! Feel fabulous every day with COLORE!
HOW TO USE - Apply the necessary amount of mask to suit the length and thickness of your hair. Massage and leave to sit for 5 minutes, then comb through and rinse carefully.