[{"id":281949175997,"handle":"be-blonde-silver-shine","updated_at":"2024-08-19T10:28:21+01:00","published_at":"2021-12-29T16:06:42+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"*Be Blonde Silver Shine","body_html":"\u003cp data-mce-fragment=\"1\"\u003eBe Blonde Silver Shine is the product range designed specifically for blonde or grey hair. The formulas are enriched with Plex, Hyaluronic Acid, Coenzyme Q10 and Collagen, to guarantee a deep nourishing and strengthening action.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe blend of active ingredients in the formula carries out an intense restructuring action of the hair fiber, enhancing the shine of the hair. Result: light and soft hair, easy to comb, really bright, as well as free of the unwelcome yellow reflection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThanks to the presence of the special purple pigment with an intensive action, the products of the Be Blonde Silver Shine magnificently neutralize yellow reflections giving back beautifully soft and full of life hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBe Blonde Silver Shine products are suitable for any type of blonde hair – from bleached, to blonde with highlights to white \/ grey hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBe Blonde Silver Shine is perfect for all types of blonde hair, both for treatments in the salon and maintaining the results at home.\u003c\/p\u003e","image":{"created_at":"2021-12-29T16:06:41+00:00","alt":null,"width":956,"height":711,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/Silver_Range.jpg?v=1640794002"}},{"id":278237085885,"handle":"blonde-color-care","updated_at":"2025-03-17T12:48:52+00:00","published_at":"2021-09-14T11:22:23+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Blonde \u0026 Color Care","body_html":""},{"id":139391631435,"handle":"shampoo-conditioner","updated_at":"2025-02-21T13:50:32+00:00","published_at":"2019-08-08T16:20:10+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Shampoo","body_html":"","image":{"created_at":"2019-08-08T16:34:59+01:00","alt":"","width":684,"height":1367,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/viba-shampoo-555x555.jpg?v=1695999089"}},{"id":270913437885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2025-04-20T09:25:01+01:00","body_html":null,"published_at":"2021-06-23T09:58:24+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":270913470653,"handle":"newest-products","title":"Newest Products","updated_at":"2025-04-20T09:25:01+01:00","body_html":null,"published_at":"2021-06-23T09:58:25+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"}]
Delicate shampoo specifically for blond, bleached or grey hair, containing plex, hyaluronic acid and coenzyme q10. Thanks to the perfect balance between cleansing and conditioning components, the hair is shiny, soft and full of vitality. Does not contain sls and sles.
Performance
It gently cleanses the hair
It moisturises deeply
It gives body and volume
It makes hair voluminous and shiny
It makes the hair easy to comb
It makes hair more manageable
It helps to prevent static effect
How to Use:
Apply evenly to damp hair, massage well and rinse.
