[{"id":281949175997,"handle":"be-blonde-silver-shine","updated_at":"2024-08-19T10:28:21+01:00","published_at":"2021-12-29T16:06:42+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"*Be Blonde Silver Shine","body_html":"\u003cp data-mce-fragment=\"1\"\u003eBe Blonde Silver Shine is the product range designed specifically for blonde or grey hair. The formulas are enriched with Plex, Hyaluronic Acid, Coenzyme Q10 and Collagen, to guarantee a deep nourishing and strengthening action.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe blend of active ingredients in the formula carries out an intense restructuring action of the hair fiber, enhancing the shine of the hair. Result: light and soft hair, easy to comb, really bright, as well as free of the unwelcome yellow reflection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThanks to the presence of the special purple pigment with an intensive action, the products of the Be Blonde Silver Shine magnificently neutralize yellow reflections giving back beautifully soft and full of life hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBe Blonde Silver Shine products are suitable for any type of blonde hair – from bleached, to blonde with highlights to white \/ grey hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBe Blonde Silver Shine is perfect for all types of blonde hair, both for treatments in the salon and maintaining the results at home.\u003c\/p\u003e","image":{"created_at":"2021-12-29T16:06:41+00:00","alt":null,"width":956,"height":711,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/Silver_Range.jpg?v=1640794002"}},{"id":278237085885,"handle":"blonde-color-care","updated_at":"2025-05-13T20:27:54+01:00","published_at":"2021-09-14T11:22:23+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Blonde \u0026 Color Care","body_html":""},{"id":139391762507,"handle":"styling-products","updated_at":"2025-05-04T14:15:01+01:00","published_at":"2019-08-08T16:20:10+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Styling Products","body_html":"","image":{"created_at":"2019-08-08T16:36:36+01:00","alt":"","width":141,"height":175,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/surf-spray.jpg?v=1695999283"}},{"id":270913437885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2025-05-19T14:55:05+01:00","body_html":null,"published_at":"2021-06-23T09:58:24+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":270913470653,"handle":"newest-products","title":"Newest Products","updated_at":"2025-05-19T14:55:05+01:00","body_html":null,"published_at":"2021-06-23T09:58:25+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"}]
Leave in, it neutralizes the yellow reflection with Plex, Keratin and Olive Oil
Description
Conditioning mousse specific for blonde, bleached or grey hair, containing Plex and Hyaluronic Acid. It performs a highly conditioning action preserving the integrity of the colour. Formula enriched with the purple pigment with intensive action the neutralizes the unwanted yellow reflection typical of blonde hair. It makes the hair easy to comb giving a cool and bright reflection.
Performance
It moisturizes in depth
It maintains cosmetic colour longer
It neutralizes the tallow reflection
It intensifies the cold reflection
It makes the hair easy to comb
It repairs damaged hair
It detangles the hair
It gives body and volume
How to Use:
Shape well and apply to washed and towel dried hair, then proceed with styling. Do not rinse – this has no fixing hold
