[{"id":294044795069,"handle":"oxy","updated_at":"2023-09-29T16:09:33+01:00","published_at":"2023-08-04T16:36:20+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*All Oxy, Peroxide, Activator","body_html":"","image":{"created_at":"2023-09-29T16:09:32+01:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/Performer_10vol.jpg?v=1696000173"}},{"id":138262806603,"handle":"be-blonde-extreme-light","updated_at":"2023-08-10T18:09:06+01:00","published_at":"2019-07-22T18:34:36+01:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"*Be Blonde Extreme Light","body_html":"\u003cdiv style=\"text-align: center;\"\u003eBE BLONDE EXTREME LIGHT - No fear to BE BLONDE!\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eBe Blonde Extreme Light is the innovative anti-yellow bleaching system that allows you to bleach your hair from the roots to the tips in total safety. The special formula enriched with Plex (Polyamino Sugar Condensate), guarantees certain and fast results, effectively contrasting the warm tones, restoring soft and elastic hair.\u003cbr\u003e BE BLONDE. BE REAL. BE BRILLIANT\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"644\" height=\"362\" src=\"https:\/\/www.youtube.com\/embed\/DfItfOA2_qY\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","image":{"created_at":"2019-07-22T18:37:08+01:00","alt":null,"width":750,"height":207,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/hi_res.jpg?v=1563817028"}},{"id":277196079293,"handle":"be-blonde-oxy","updated_at":"2023-08-10T18:09:06+01:00","published_at":"2021-08-31T16:28:37+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Be Blonde Oxy","body_html":""},{"id":270913437885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2023-09-29T16:30:12+01:00","body_html":null,"published_at":"2021-06-23T09:58:24+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":270913470653,"handle":"newest-products","title":"Newest Products","updated_at":"2023-09-29T16:30:12+01:00","body_html":null,"published_at":"2021-06-23T09:58:25+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"}]
Creamy oxidizing emulsion with 20 Volumes (6%) Stabilized formula enriched with Plex (Polyamino sugar condensate), ensures optimal bleaching and a homogeneous and lasting color pigmentation. The intense Blue color strengthens the anti-yellow effect of BE BLONDE Extreme Light bleaching powder, cooling the natural tone of the hair. It mixes easily both with powder and with bleaching cream, facilitating any bleaching technique.
BENEFITS AND ADVANTAGES • Formula with Plex (Polyamino Sugar Condensate) • Blue color to reinforce the anti-yellow action • Latest-generation treatment performance • Conditioning and moisturizing properties • It allows for easy mixing • Pleasant scent of Banana
