[{"id":277195882685,"handle":"be-blonde-bleach","updated_at":"2023-05-04T09:15:03+01:00","published_at":"2021-08-31T16:26:15+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Be Blonde Bleach","body_html":""},{"id":138262806603,"handle":"be-blonde-extreme-light","updated_at":"2023-05-04T09:15:03+01:00","published_at":"2019-07-22T18:34:36+01:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Be Blonde Extreme Light","body_html":"\u003cdiv style=\"text-align: center;\"\u003eBE BLONDE EXTREME LIGHT - No fear to BE BLONDE!\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eBe Blonde Extreme Light is the innovative anti-yellow bleaching system that allows you to bleach your hair from the roots to the tips in total safety. The special formula enriched with Plex (Polyamino Sugar Condensate), guarantees certain and fast results, effectively contrasting the warm tones, restoring soft and elastic hair.\u003cbr\u003e BE BLONDE. BE REAL. BE BRILLIANT\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"644\" height=\"362\" src=\"https:\/\/www.youtube.com\/embed\/DfItfOA2_qY\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","image":{"created_at":"2019-07-22T18:37:08+01:00","alt":null,"width":750,"height":207,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/collections\/hi_res.jpg?v=1563817028"}},{"id":270913437885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2023-05-28T16:35:06+01:00","body_html":null,"published_at":"2021-06-23T09:58:24+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":270913470653,"handle":"newest-products","title":"Newest Products","updated_at":"2023-05-28T16:35:06+01:00","body_html":null,"published_at":"2021-06-23T09:58:25+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"}]
Extremely gentle lightening powder containing black coal and can lighten hair by up to 9 shades. It has a great ability to keep hair soft, silky and shiny due to its extremely protective action during the lightening process. The product can be used to lighten several strands of hair, or overall lightening, resulting in a natural cool blonde.
Bleaching powder with vegetable Charcoal
It has a purifying action that gives a natural / cold reflex
Safe and fast results
Totally respects the hair due to the presence of PLEX
Neutralises warm tones and gives the hair softness and elasticity
This bleaching powder with Charcoal at purifying action gives natural/cold reflections. Thanks to PLEX (Polyamino Sugar Condensate), you get safe and quick results respecting hair structure. It neutralizes warm tones and restores hair softness and elasticity. Charcoal has an incredible power in neutralizing the unwanted brassy hues of bleached hair.
