[{"id":294044762301,"handle":"bleach","updated_at":"2024-10-09T13:30:02+01:00","published_at":"2023-08-04T16:35:58+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*All Bleach","body_html":"","image":{"created_at":"2023-09-29T16:08:25+01:00","alt":null,"width":1672,"height":2508,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/Be_Blonde_10_resize.jpg?v=1696000105"}},{"id":277195882685,"handle":"be-blonde-bleach","updated_at":"2024-08-19T12:00:26+01:00","published_at":"2021-08-31T16:26:15+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Be Blonde Bleach","body_html":""},{"id":138262806603,"handle":"be-blonde-extreme-light","updated_at":"2024-08-19T12:00:26+01:00","published_at":"2019-07-22T18:34:36+01:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"*Be Blonde Extreme Light","body_html":"\u003cdiv style=\"text-align: center;\"\u003eBE BLONDE EXTREME LIGHT - No fear to BE BLONDE!\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eBe Blonde Extreme Light is the innovative anti-yellow bleaching system that allows you to bleach your hair from the roots to the tips in total safety. The special formula enriched with Plex (Polyamino Sugar Condensate), guarantees certain and fast results, effectively contrasting the warm tones, restoring soft and elastic hair.\u003cbr\u003e BE BLONDE. BE REAL. BE BRILLIANT\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe width=\"644\" height=\"362\" src=\"https:\/\/www.youtube.com\/embed\/DfItfOA2_qY\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","image":{"created_at":"2019-07-22T18:37:08+01:00","alt":null,"width":750,"height":207,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/hi_res.jpg?v=1563817028"}},{"id":270913437885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2024-10-09T13:30:07+01:00","body_html":null,"published_at":"2021-06-23T09:58:24+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":270913470653,"handle":"newest-products","title":"Newest Products","updated_at":"2024-10-09T13:30:07+01:00","body_html":null,"published_at":"2021-06-23T09:58:25+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"}]
NEW Be Blonde Extreme Light Deco Bleaching Cream Black with Charcoal
Ultra-performing bleaching cream with plant charcoal.
Deco cream black, the benefits:
Bleaching and neutralising action: Deco Cream Black combines bleaching power with the yellow pigment neutralising capacity typical of vegetable charcoal; this combination allows for beautiful cold highlights.
The right creamy consistency: the density of the cream is similar to that of oxidising colour, a feature that makes deco cream black the ideal tool for any bleaching technique
Easy to apply: Deco Cream Black adheres perfectly to the hair, from the roots to the ends. The perfect balance between protective and viscosity enhancing agents makes it possible to work impeccably.
Deco cream black, characteristics:
Bleaching capacity up to 9 shades
Creamy and gentle mixture
Formula rich in conditioning, protective and soothing active ingredients