[{"id":278237085885,"handle":"blonde-color-care","updated_at":"2024-04-05T10:06:47+01:00","published_at":"2021-09-14T11:22:23+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Blonde \u0026 Color Care","body_html":""},{"id":139391631435,"handle":"shampoo-conditioner","updated_at":"2024-04-05T10:06:39+01:00","published_at":"2019-08-08T16:20:10+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Shampoo","body_html":"","image":{"created_at":"2019-08-08T16:34:59+01:00","alt":"","width":684,"height":1367,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/viba-shampoo-555x555.jpg?v=1695999089"}},{"id":236892553405,"handle":"technica-after-care-products-for-coloured-hair","updated_at":"2024-04-05T10:06:40+01:00","published_at":"2020-11-20T10:54:39+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Vitalitys TECHNICA After Care Products","body_html":"\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTECHNICA\u003c\/strong\u003e is a line specifically designed for dyed hair and is recommended after any Vitality’s dye has been used.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-eltd-parallax-speed=\"1\" class=\"vc_row wpb_row vc_inner vc_row-fluid eltd-section vc_custom_1484061718728 eltd-content-aligment-left\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"eltd-full-section-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"vc_column-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eOver 60% * of women use hair dye and want their colour to stay the same for as long as possible.\u003c\/em\u003e (\u003c\/span\u003e*\u003ca href=\"http:\/\/www.abc-cosmetici.it\/\" data-mce-fragment=\"1\" data-mce-href=\"http:\/\/www.abc-cosmetici.it\/\" target=\"_blank\"\u003eabc-cosmetici.it\u003c\/a\u003e)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"vc_column-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt is important, therefore, to use products that look after colour, making it last longer and keeping the shade the same, while simultaneously reducing the risks of skin sensitivity.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTo meet these demands, TECHNICA has been redesigned and developed to offer even better performance!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2020-11-20T10:54:38+00:00","alt":null,"width":404,"height":400,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/technica_composit_3.png?v=1605869678"}},{"id":270913437885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2024-04-16T09:42:30+01:00","body_html":null,"published_at":"2021-06-23T09:58:24+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":270913470653,"handle":"newest-products","title":"Newest Products","updated_at":"2024-04-16T09:42:30+01:00","body_html":null,"published_at":"2021-06-23T09:58:25+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"}]
COLOUR PROTECTION SHAMPOO 250 ml Formulated to protect the cosmetic colour of hair.
Color+ technology traps dye inside the hair fibre and prevents it from fading prematurely. Thanks to the new mix of surfactants that have an enveloping and protective cleaning action, colour stays bright and brilliant. Polyquaternium 10, a sugar polymer that moisturises and untangles, leaves hair silky, soft and moisturised and reduces the electrostatic effect.
