[{"id":278237085885,"handle":"blonde-color-care","updated_at":"2024-04-16T20:29:22+01:00","published_at":"2021-09-14T11:22:23+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Blonde \u0026 Color Care","body_html":""},{"id":278237053117,"handle":"conditioner","updated_at":"2024-04-16T20:29:04+01:00","published_at":"2021-09-14T11:22:02+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Conditioner","body_html":"","image":{"created_at":"2023-09-29T15:31:49+01:00","alt":"","width":2000,"height":2000,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/Erayba_Abh_detox-web.jpg?v=1695998778"}},{"id":278237151421,"handle":"hair-treatments","updated_at":"2024-04-16T20:29:04+01:00","published_at":"2021-09-14T11:22:45+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Hair Treatments","body_html":"","image":{"created_at":"2023-09-29T15:50:35+01:00","alt":null,"width":1080,"height":1080,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/BEBLONDE-SILVER-SHINE-ANTIYELLOW-MASK-1000ML.jpg?v=1695999035"}},{"id":236892553405,"handle":"technica-after-care-products-for-coloured-hair","updated_at":"2024-04-05T10:06:40+01:00","published_at":"2020-11-20T10:54:39+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Vitalitys TECHNICA After Care Products","body_html":"\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTECHNICA\u003c\/strong\u003e is a line specifically designed for dyed hair and is recommended after any Vitality’s dye has been used.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-eltd-parallax-speed=\"1\" class=\"vc_row wpb_row vc_inner vc_row-fluid eltd-section vc_custom_1484061718728 eltd-content-aligment-left\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"eltd-full-section-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"vc_column-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eOver 60% * of women use hair dye and want their colour to stay the same for as long as possible.\u003c\/em\u003e (\u003c\/span\u003e*\u003ca href=\"http:\/\/www.abc-cosmetici.it\/\" data-mce-fragment=\"1\" data-mce-href=\"http:\/\/www.abc-cosmetici.it\/\" target=\"_blank\"\u003eabc-cosmetici.it\u003c\/a\u003e)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"vc_column-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt is important, therefore, to use products that look after colour, making it last longer and keeping the shade the same, while simultaneously reducing the risks of skin sensitivity.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTo meet these demands, TECHNICA has been redesigned and developed to offer even better performance!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2020-11-20T10:54:38+00:00","alt":null,"width":404,"height":400,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/technica_composit_3.png?v=1605869678"}},{"id":270913437885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2024-04-18T10:59:48+01:00","body_html":null,"published_at":"2021-06-23T09:58:24+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":270913470653,"handle":"newest-products","title":"Newest Products","updated_at":"2024-04-18T10:59:48+01:00","body_html":null,"published_at":"2021-06-23T09:58:25+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"}]
TECHNICA COLOR+ MASK MASK FOR DYED HAIR 450 ml Intensive treatment to protect colour.
Color+ technology sets the colour pigments inside the hair fibre, guaranteeing colour fidelity and increasing its duration by 40%. The soya proteins restructure and repair hair. The antioxidant action guarantees the colour stays bright. Vitalsoft improves the hair’s softness and brightness.
