{"title":"*Vitalitys TONE Shine - Ammonia Free Semi Permanent Colour","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0385\/2212\/6473\/files\/vitalitys_tone_logo_shine_480x480.png?v=1593359901\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0385\/2212\/6473\/files\/vitalitys_tone_logo_shine_480x480.png?v=1593359901\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"eltd-section-title-outer-holder\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"eltd-section-title-title-holder\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"eltd-section-title\" data-mce-fragment=\"1\"\u003eMATCHED COLOURING CREAM ACID PH GEL\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element  vc_custom_1572342826354\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHINE works in toning and brilliance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Cream-gel consistency for better application\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Ideal for coloured and\/or sensitised hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Tones streaks or highlights without acting on the natural base\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Infinite shades of pastel colours\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Corrects unwanted tints\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Makes it possible to provide a gloss service that can add shine, even to natural hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-check-circle-o\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Hair that is smooth and naturally more luminous\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFOR A PERFECT, SHINY COLOUR\u003c\/strong\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"copy-of-tone-intense-9-21-super-light-beige-ash-blonde-100ml","title":"Tone Shine 9\/07 - Lightest Natural Pearl Blonde (100ml)","description":"\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293930545341,"sku":"0602.907","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/9_07_tone.jpg?v=1754647663"},{"product_id":"tone-shine-9-13-super-light-blonde-golden-ash-100ml","title":"Tone Shine 9\/13 - Super Light Blonde Golden Ash (100ml)","description":"\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293930578109,"sku":"0602.913","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/9_13_tone.jpg?v=1754647666"},{"product_id":"tone-shine-9-21-super-light-blonde-beige-ash-100ml","title":"Tone Shine 9\/21 - Super Light Blonde Beige Ash (100ml)","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293930610877,"sku":"0602.921","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/9_21_tone_d24cd35e-872f-47ec-9028-882f5dccb858.jpg?v=1754647668"},{"product_id":"tone-shine-10-1-ash-ultra-blonde-100ml","title":"Tone Shine 10\/1 - Ash Ultra Blonde (100ml)","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293930643645,"sku":"0602.10\/1","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/10_1_tone_e49ef3ec-35ec-4614-a674-230490de3779.jpg?v=1754647671"},{"product_id":"tone-shine-10-7-pearl-ultra-blonde-100ml","title":"Tone Shine 10\/7 - Pearl Ultra Blonde (100ml)","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293930676413,"sku":"0602.10\/7","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/10_7_tone.jpg?v=1754647674"},{"product_id":"tone-shine-10-71-pearl-ash-ultra-blonde-100ml","title":"Tone Shine 10\/71 - Pearl Ash Ultra Blonde (100ml)","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293930709181,"sku":"0602.10\/71","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/10_71_tone.jpg?v=1754647676"},{"product_id":"tone-shine-11-71-platinum-pearl-ash-100ml","title":"Tone Shine 11\/71 - Platinum Pearl Ash (100ml)","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293930741949,"sku":"0602.11\/71","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/11_71_tone.jpg?v=1754647678"},{"product_id":"tone-shine-9-3-super-light-golden-blonde-100ml","title":"Tone Shine 9\/3 - Super Light Golden Blonde (100ml)","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293930774717,"sku":"0602.93","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/9_3_tone.jpg?v=1754647682"},{"product_id":"tone-shine-10-3-golden-ultra-blonde-100ml","title":"Tone Shine 10\/3 - Golden Ultra Blonde (100ml)","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293930807485,"sku":"0602.10\/3","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/10_3_tone.jpg?v=1754647684"},{"product_id":"tone-shine-11-9-platinum-brown-100ml","title":"Tone Shine 11\/9 - Platinum Brown (100ml)","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293930873021,"sku":"0602.11\/9","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/11_9_tone.jpg?v=1754647688"},{"product_id":"copy-of-tone-shine-yellow-100ml","title":"Tone Shine YELLOW (100ml)","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293930905789,"sku":"0602.01","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/giallo_tone.jpg?v=1754647692"},{"product_id":"tone-shine-orange-100ml","title":"Tone Shine ORANGE (100ml)","description":"\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293930938557,"sku":"0602.02","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/orange_tone.jpg?v=1754647696"},{"product_id":"tone-shine-red-100ml","title":"Tone Shine RED (100ml)","description":"\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293930971325,"sku":"0602.03","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/red_tone.jpg?v=1754647699"},{"product_id":"tone-shine-violet-100ml","title":"Tone Shine VIOLET (100ml)","description":"\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293931004093,"sku":"0602.04","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/violet_tone.jpg?v=1754647702"},{"product_id":"tone-shine-blue-100ml","title":"Tone Shine BLUE (100ml)","description":"\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293931036861,"sku":"0602.05","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/blu_tone.jpg?v=1754647704"},{"product_id":"tone-shine-green-100ml","title":"Tone Shine GREEN (100ml)","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293931069629,"sku":"0602.06","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/verde_tone.jpg?v=1754647707"},{"product_id":"tone-shine-neutral-100ml","title":"Tone Shine NEUTRAL (100ml)","description":"\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293931102397,"sku":"0602.00","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/neutro_tone.jpg?v=1754647710"},{"product_id":"tone-shine-5-9-light-chestnut-brown-100ml","title":"Tone Shine 5\/9 - Light Chestnut Brown (100ml)","description":"\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293931135165,"sku":"0602.59","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/5_9_tone_shine.jpg?v=1754647712"},{"product_id":"tone-shine-6-3-dark-golden-blonde-100ml","title":"Tone Shine 6\/3 - Dark Golden Blonde (100ml)","description":"\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293931167933,"sku":"0602.63","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/6_3_tone_shine.jpg?v=1754647715"},{"product_id":"tone-shine-6-66-deep-dark-reddish-blonde-100ml","title":"Tone Shine 6\/66 - Deep Dark Reddish Blonde (100ml)","description":"\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293931200701,"sku":"0602.666","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/6_66_tone_shine.jpg?v=1754647718"},{"product_id":"tone-shine-7-44-deep-copper-blonde-100ml","title":"Tone Shine 7\/44 - Deep Copper Blonde (100ml)","description":"\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293931233469,"sku":"0602.744","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/7_44_tone_shine.jpg?v=1754647745"},{"product_id":"tone-shine-6-34-dark-copper-golden-blonde-100ml","title":"Tone Shine 6\/34 - Dark Copper Golden Blonde (100ml)","description":"\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293931266237,"sku":"0602.634","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/Untitled_-_2025-07-22T143941.634.png?v=1754647747"},{"product_id":"tone-shine-8-34-light-blonde-golden-copper-100ml","title":"Tone Shine 8\/34 - Light Blonde Golden Copper (100ml)","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293931299005,"sku":"0602.834","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/Untitled_-_2025-07-22T142132.320.png?v=1754647750"},{"product_id":"tone-shine-10-21-iridescent-ultra-blonde-100ml","title":"Tone Shine 10\/21 - Iridescent Ultra Blonde (100ml)","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293931331773,"sku":"0602.10\/21","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/Untitled_-_2025-07-22T141931.361.png?v=1754647753"},{"product_id":"tone-shine-10-21-iridescent-ultra-blonde-100ml-copy","title":"Tone Shine 9\/77 - Extra Light Deep Pearl Blonde (100ml)","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293931364541,"sku":"0602.9\/77","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/Untitled_-_2025-07-22T140110.296.png?v=1754647755"},{"product_id":"tone-shine-10-21-iridescent-ultra-blonde-100ml-copy-copy","title":"Tone Shine 11\/1 - Ash Platinum (100ml)","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293931397309,"sku":"0602.11\/1","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/Untitled_-_2025-07-22T135104.297.png?v=1754647758"},{"product_id":"tone-shine-10-21-iridescent-ultra-blonde-100ml-copy-copy-copy","title":"Tone Shine 8\/1 - Light Ash Blonde (100ml)","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293931430077,"sku":"0602.81","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/Untitled_-_2025-07-22T135733.983.png?v=1754647760"},{"product_id":"tone-shine-10-21-iridescent-ultra-blonde-100ml-copy-copy-copy-copy","title":"Tone Shine 11\/77 - Deep Pearl Platinum (100ml)","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDiscover the enchantment of Switch On technology, crafted just for those in the colour industry who seek to create stunning reflections and tones! Enjoy the benefits of our Ammonia free tone on tone colour cream and elevate your artistry to new heights!\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eImagine vibrant, full-bodied colours that boast a stunning +44% brightness increase, as verified by a colorimeter. This innovation perfectly balances shades, making it the ideal solution for a seamless transition to that first colour experience.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eGet ready to transform your hair game! This fabulous semi-permanent hair colour is perfect for bleached and sensitized locks, making every strand shine. With its unique cream-gel texture and acidic pH technology, application is a breeze! Say goodbye to dull streaks and highlights while preserving your natural base - this wonder works to even out-colour and banish unwanted tones.\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWant to add an irresistible gloss service? Tone Shine gives your hair a dazzling shine, even if you’re rocking your natural look! Plus, unleash your inner artist and create limitless pastel shades that will turn heads everywhere you go. Elevate your style and have fun doing it - your hair deserves it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE -\u003c\/span\u003e Combine one part Tone Shine with 2 parts Tone Activator in a non-metallic bowl and mix until you get a soft cream. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003eAllow 5-20 minutes processing time.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitality's","offers":[{"title":"Default Title","offer_id":45293931462845,"sku":"0602.11\/77","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/files\/Untitled_-_2025-07-22T141249.891.png?v=1754647762"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/collections\/fm_sw_tone_shine_front_page.png?v=1634675232","url":"https:\/\/www.psagroup.co\/collections\/tone-shine-ammonia-free-semi-permanent-colour.oembed?page=2","provider":"psagroup.co","version":"1.0","type":"link"}