{"title":"BUY 5 GET 1 FREE","description":"\u003cp\u003eINCLUDES VIBA, VITALITY'S ART ABSOLUTE, VITALITY'S TONE INTENSE \u0026amp; VITALITY'S TONE SHINE\u003c\/p\u003e","products":[{"product_id":"viba-1-black","title":"Viba 1 Black Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40837826511037,"sku":"V1700","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/1.jpg?v=1633631602"},{"product_id":"viba-2-darkest-natural-brown","title":"Viba 2 Darkest Natural Brown Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40843596923069,"sku":"V1701","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/2.jpg?v=1633631625"},{"product_id":"viba-3-dark-natural-brown","title":"Viba 3 Dark Natural Brown Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40843607834813,"sku":"V1702","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/3.jpg?v=1633631649"},{"product_id":"viba-4-medium-natural-brown","title":"Viba 4 Medium Natural Brown Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40843614912701,"sku":"V1703","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/4.jpg?v=1633631678"},{"product_id":"viba-5-light-natural-brown","title":"Viba 5 Light Natural Brown Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40843618386109,"sku":"V1704","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/5.jpg?v=1633631717"},{"product_id":"viba-6-dark-natural-blonde","title":"Viba 6 Dark Natural Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40843662885053,"sku":"V1705","price":4.1,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/6.jpg?v=1633631739"},{"product_id":"viba-7-medium-natural-blonde","title":"Viba 7 Medium Natural Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40843668029629,"sku":"V1706","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/7.jpg?v=1633631765"},{"product_id":"viba-8-light-intense-natural-blonde","title":"Viba 8 Light Intense Natural Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40845215531197,"sku":"V1707","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/8.jpg?v=1633631843"},{"product_id":"viba-9-very-light-natural-blonde","title":"Viba 9 Very Light Natural Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40845233029309,"sku":"V1708","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/9.jpg?v=1633631971"},{"product_id":"viba-10-lightest-natural-blonde","title":"Viba 10 Lightest Natural Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40845241614525,"sku":"V1709","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/10.jpg?v=1633632077"},{"product_id":"viba-1-11-blue-black","title":"Viba 1.11 Blue Black Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40845260325053,"sku":"V1710","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/1.11.jpg?v=1633632336"},{"product_id":"viba-5-00-light-intense-natural-brown","title":"Viba 5.00 Light Intense Natural Brown Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40845268418749,"sku":"V1761","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/5.00.jpg?v=1633632426"},{"product_id":"viba-6-00-light-intense-natural-blonde","title":"Viba 6.00 Light Intense Natural Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40845278019773,"sku":"V1762","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/6.00.jpg?v=1633632578"},{"product_id":"viba-7-00-medium-intense-natural-blonde","title":"Viba 7.00 Medium Intense Natural Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40845285064893,"sku":"V1763","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/7.00.jpg?v=1633632650"},{"product_id":"viba-8-00-light-intense-natural-blonde","title":"Viba 8.00 Light Intense Natural Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40845296369853,"sku":"V1764","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/8.00.jpg?v=1633632743"},{"product_id":"viba-6-3-dark-ash-blonde","title":"Viba 6.1 Dark Ash Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40845302661309,"sku":"V1720","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/6.1.jpg?v=1633632831"},{"product_id":"viba-7-1-dark-ash-blonde","title":"Viba 7.1 Medium Ash Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876360695997,"sku":"V1719","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/7.1.jpg?v=1634115118"},{"product_id":"viba-8-1-light-ash-blonde","title":"Viba 8.1 Light Ash Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876367642813,"sku":"V1718","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/8.1.jpg?v=1634115192"},{"product_id":"viba-9-1-light-ash-blonde","title":"Viba 9.1 Very Light Ash Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876376785085,"sku":"V1717","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/9.1_69a0ea1c-114e-4471-aa69-f1a20fe100f5.jpg?v=1634115276"},{"product_id":"viba-10-1-lightest-ash-blonde","title":"Viba 10.1 Lightest Ash Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876388483261,"sku":"V1716","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/10.1_32740c49-8c25-4c00-8469-3e749eb7de88.jpg?v=1634115382"},{"product_id":"viba-9-13-very-light-ash-golden-blonde","title":"Viba 9.13 Very Light Ash Golden Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876401557693,"sku":"V1753","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/9.13.jpg?v=1634115496"},{"product_id":"viba-7-31-medium-golden-ash-blonde","title":"Viba 7.31 Medium Golden Ash Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876416073917,"sku":"V1755","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/7.31.jpg?v=1634115626"},{"product_id":"viba-8-31-light-golden-ash-blonde","title":"Viba 8.31 Light Golden Ash Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876429344957,"sku":"V1754","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/8.31.jpg?v=1634115768"},{"product_id":"viba-9-31-light-golden-ash-blonde","title":"Viba 9.31 Light Golden Ash Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876500320445,"sku":"V1752","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/9.31.jpg?v=1634116294"},{"product_id":"viba-10-31-lightest-golden-ash-blonde","title":"Viba 10.31 Lightest Golden Ash Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876513067197,"sku":"V1751","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/10.31.jpg?v=1634116386"},{"product_id":"viba-4-11-intense-ash-brown","title":"Viba 4.11 Intense Ash Brown Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876526108861,"sku":"V1774","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/4.11.jpg?v=1634116489"},{"product_id":"viba-5-11-intense-ash-light-brown","title":"Viba 5.11 Intense Ash Light Brown Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876555534525,"sku":"V1775","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/5.11_2e9f3415-6f74-4af0-8003-4c3d1e5f735c.jpg?v=1634116691"},{"product_id":"viba-6-11-intense-ash-dark-blonde","title":"Viba 6.11 Intense Ash Dark Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876564152509,"sku":"V1776","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/6.11_3143671e-6690-4652-a6ff-643983e734f6.jpg?v=1634116777"},{"product_id":"viba-8-11-intense-ash-light-blonde","title":"Viba 8.11 Intense Ash Light Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876582600893,"sku":"V1777","price":4.1,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/8.11_ddc31089-f985-49e4-b465-be15af3384dc.jpg?v=1634116960"},{"product_id":"viba-9-11-intense-ash-very-light-blonde","title":"Viba 9.11 Intense Ash Very Light Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876593742013,"sku":"V1778","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/9.11_90aab10e-cc66-42e0-9a2a-fe0273aa73eb.jpg?v=1634117037"},{"product_id":"viba-5-3-light-golden-brown","title":"Viba 5.3 Light Golden Brown Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876603506877,"sku":"V1715","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/5.3.jpg?v=1634117156"},{"product_id":"viba-6-3-dark-golden-blonde","title":"Viba 6.3 Dark Golden Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876618350781,"sku":"V1714","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/6.3.jpg?v=1634117331"},{"product_id":"viba-7-3-medium-golden-blonde","title":"Viba 7.3 Medium Golden Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876644368573,"sku":"V1713","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/7.3.jpg?v=1634117541"},{"product_id":"viba-8-3-light-golden-blonde","title":"Viba 8.3 Light Golden Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876652495037,"sku":"V1712","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/8.3.jpg?v=1634117616"},{"product_id":"viba-9-3-very-light-golden-blonde","title":"Viba 9.3 Very Light Golden Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876662128829,"sku":"V1711","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/9.3.jpg?v=1634117724"},{"product_id":"viba-6-4-dark-copper-blonde","title":"Viba 6.4 Dark Copper Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876672024765,"sku":"V1743","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/6.4.jpg?v=1634117815"},{"product_id":"viba-7-4-medium-copper-blonde","title":"Viba 7.4 Medium Copper Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876684837053,"sku":"V1742","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/7.4.jpg?v=1634117917"},{"product_id":"viba-7-44-medium-intense-copper-blonde","title":"Viba 7.44 Medium Intense Copper Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876883280061,"sku":"V1765","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/7.44.jpg?v=1634120245"},{"product_id":"viba-8-4-light-copper-blonde","title":"Viba 8.4 Light Copper Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876897796285,"sku":"V1741","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/8.4.jpg?v=1634120333"},{"product_id":"viba-6-45-dark-copper-mahogany-blonde","title":"Viba 6.45 Dark Copper Mahogany Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876907757757,"sku":"V1745","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/6.45.jpg?v=1634120434"},{"product_id":"viba-7-45-medium-copper-mahogany-blonde","title":"Viba 7.45 Medium Copper Mahogany Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876935151805,"sku":"V1744","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/7.45.jpg?v=1634120721"},{"product_id":"viba-5-5-light-mahogany-brown","title":"Viba 5.5 Light Mahogany Brown Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40876965134525,"sku":"V1737","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/5.5_d30785c8-b953-4bcc-8ab7-bdd3d5daf15e.jpg?v=1634120995"},{"product_id":"viba-6-5-dark-mahogany-blonde","title":"Viba 6.5 Dark Mahogany Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40877067239613,"sku":"V1736","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/6.5.jpg?v=1634122279"},{"product_id":"viba-5-53-light-mahogany-golden-blonde","title":"Viba 5.53 Light Mahogany Golden Brown Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40877084934333,"sku":"V1729","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/5.53.jpg?v=1634122781"},{"product_id":"viba-6-53-dark-mahogany-golden-brown","title":"Viba 7.53 Medium Mahogany Golden Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40877124419773,"sku":"V1727","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/7.53.jpg?v=1634123257"},{"product_id":"viba-6-53-medium-mahogany-golden-blonde","title":"Viba 6.53 Medium Mahogany Golden Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40877151420605,"sku":"V1728","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/6.53.jpg?v=1634123443"},{"product_id":"viba-5-66-light-intense-red-brown","title":"Viba 5.66 Light Intense Red Brown Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40877167018173,"sku":"V1740","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/5.66.jpg?v=1634123634"},{"product_id":"viba-6-66-dark-intense-red-blonde","title":"Viba 6.66 Dark Intense Red Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40877184778429,"sku":"V1739","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/6.66.jpg?v=1634123830"},{"product_id":"viba-7-66-medium-intense-red-blonde","title":"Viba 7.66 Medium Intense Red Blonde Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40877198311613,"sku":"V1738","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/7.66.jpg?v=1634124085"},{"product_id":"viba-5-20-light-violet-brown","title":"Viba 5.20 Light Violet Brown Permanent Hair Color","description":"\u003cp data-mce-fragment=\"1\"\u003eVibaColor permanent cosmetic colouring is enriched with precious ingredients such as Argan Oil, which gives hair hydration, shine and elasticity, and Calendula Extracts which, with their anti-inflammatory properties, soothe the scalp and provide hair with intense hydration and protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptionally shiny, long-lasting and stable colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColour does not fade. Guaranteed rich, deep, intense and long-lasting colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair is soft, silky and hydrated.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100g tube: highly practical with a 1:1.5 dilution ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect grey hair coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlend of ingredients which hydrate deep down, repair the hair fibre and enhance the flexibility and elasticity of the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAvailable in 82 Shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eARGAN OIL: Naturally rich in vitamin E, vitamin A, vitamin F, essential fatty acids, linoleic acid, Omega 3 and Omega 6, Argan Oil gives instant strength, hydration and nourishment to dry, fragile and damaged hair.\u003c\/li\u003e\n\u003cli\u003eCALENDULA EXTRACTS\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viba","offers":[{"title":"Default Title","offer_id":40877203947709,"sku":"V1746","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/8930\/1835\/products\/5.20.jpg?v=1634124526"}],"url":"https:\/\/www.psagroup.co\/collections\/buy-5-get-1-free.oembed?page=2","provider":"psagroup.co","version":"1.0","type":"link"}